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work at home mom > internet marketing strategies
>
Create an eCourse -
Increase Your Sites Traffic
An ecourse is an email series that goes out over the course of
several days.
You may have signed up for a "Free 7 day course on How to Cook Healthy
Foods for your Family" or "Five Days to a Well-Trained Dog". If so, you
signed up for an e-course. You received day 1 while other people may
have been receiving day 3 or day 7. The emails are in sequence to be
sent in order as people sign up, whether the person signs up today or
next year.
How can an ecourse help you get traffic?
An ecourse is much like a newsletter, except it is prewritten and goes
out on a schedule without any extra work from you - assuming you set it
up properly. Your visitors are receiving multiple messages that send
them back to your website - giving you repeat visitors. You already know
these visitors are interested in your products or services or they
wouldn’t have signed up for more information. Therefore an ecourse is
one of the best marketing tools there is for generating web traffic and
converting those potential customers into buying customers.
How can you create an ecourse?
You may think that it’s difficult to set up an ecourse… and it would be
if there wasn’t a tool already designed to do all the work for you. It’s
called an autoresponder and it will automatically send your series of
messages for you after you set it up.
Choosing an Autoresponder
A good autoresponder will provide you with a signup box for your website
with a field to enter name and email address.
It will offer multiple lists and be able to handle many subscribers.
It will also follow the CAN-SPAM Act of 2003 requirements and will have
optimum deliverability.
Any autoresponder worth looking into will also have great customer
service and video tutorials.
Definitely do your research and sign up for a free trial before
committing to any one in particular.
From there, you set up day 1 through the final day. Of course, you’ll
want to continue to stay in touch with your subscribers in the long run,
so you may wish to add more follow-up messages to your ecourse over
time.
Recommended Create an eCourse Resource:
Aweber - A trustworthy
autoresponder service used by many online marketers.
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