Your business website is essentially your storefront, business card and most significant marketing piece all rolled into one.  How it affects your visitors and customers is then essential to your success.  Provide a memorable experience and customers are sure to return time and time again.  Let’s take a look at five keys to creating a website that sells.

Key #1  Make your website interactive. 

As the internet continues to grow and evolve it’s becoming more important to create a community around your business. To accomplish this you want to engage your visitors and customers.  This can be accomplished a number of ways.  You can:

* Provide a forum
* Post surveys or polls
* Enable visitors and customers to review or rank items.  For example a “How valuable was this article?” question and a scale of 1 to 5 stars or a ranking from 1-10. 
* Offer a blog and inspire comments and feedback
* Host contests and sweepstakes
* Publish video and audio content as well as written content.  This gives users another way to access you and your personality.

Key #2  Make sure your website provides value. 

People go online for a number of reasons.  They go online to research a potential purchase, to seek solutions for a problem they’re having and to be entertained.  If your website provides all three; products, information, and entertainment then you’re in tip top shape.  The good news is your content can provide both the information and the entertainment and when written well, can also inspire purchases.  Here are a few ideas to provide value for your customers and prospects:

* How to articles, videos, and audio
* Tips articles, videos, and audio
* Case studies
* Workbooks and reports
* Interviews with experts
* Product reviews
Key #3  Make sure your website is easy to navigate. 

It takes a visitor about 20 seconds to make a decision about whether they’re going to stay on your website or click away. If your site is laid out nicely, with products and services, information, prices, FAQs, and content easy to find then people are more likely to hang out – the longer they stay on your site the more likely they are to make a purchase or to return again.

To make your site easy to navigate consider:
* Keeping your site simple. 
* Keep your pages uniform with the same options and appearance. 
* If you have a lot of content, great!  Use drop down menus and organize your content by topic for easier access. 
* Offer a search function where users can search for products, services, or content topics quickly and easily.
* Provide a way for users to easily go back to previous pages.  A back key is an option however if every page has the same options and drop down menus, including the ability to quickly return to the home page, a visitor will always be able to find what they need.
* Test your website’s appearance on different browsers to make sure every visitor has a good experience.
Key #4  Make your website easy on the eyes. 

Ever visit a website and the text was so small or the colors so incompatible that you couldn’t read a word?  Readability is critical to a selling website.  Make sure:

* Your colors are easy on the eyes,
* Your graphics aren’t distracting
* And keep formatting like underlining, bold and italics to a minimum.
* Spacing between sentences and paragraphs is adequate
* Font size is large enough for people to read and font is easy to read
Key #5  Give them a soft sell. 

People expect to be sold to and they’re looking for it – they’re wary.  Instead of hitting website visitors with a hard sell, provide information, solve their problems and show them the benefits of your products or services.  They’ll be much more receptive and appreciative.  

Creating a website that sells requires a structured approach and a desire to create the best experience possible for your visitors.  Once you’ve created your website, consider testing it and asking associates, friends and family for their opinion. 

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The Internet offers many business opportunities. You can become a part of someone else’s enterprise or create a business of your own. There are many advantages to starting an Internet business. Here are the top Internet business ideas to help you find that appropriate niche you are looking for.

Every day people search the Internet for all sorts of opportunities. With this economy, the number one search is for ways to make money with low startup costs. Many of the basic equipment needed to begin Internet businesses are in your home right now. If you have a computer with a high-speed Internet connection, a telephone, a desk, and a printer, you can get going right away.

1. Blogging. This is the way to create an online presence without the technical issues of owning your own website (that comes later). Most blogs are offered with free hosting and come with already installed features so set up is easy. Blog about anything that you find interesting and will be interesting to other readers. A blog with a niche will perform better a personal one. Blogs can also make money with programs like Google Adwords and AdSense. Pay per Click advertising also works for generating revenue.

2. Internet research. Anyone who can navigate the Internet and find out almost anything, can market themselves as an Internet researcher. Large and small companies will pay you to find out information for them, create reports from the research.

3. Selling products. If you have a hobby like making and selling crafts you can expand your business online with a website. Set up a website that caters to your product offerings. Market these products online to drive traffic to your website.

4. Selling on eBay. With this idea, you set up shop on the Internet. You can sell products you created or items you own that you want to sell. Many now make a living selling on eBay. As your business grows, you can expand to involve other product markets.

5. Freelancing. Many online and offline businesses are looking for help. Freelancers lower the overhead of the company thus becoming more profitable for many jobs than hiring someone to work in the office. Depending on your talent, hire yourself out at a freelance writer, graphic artist, website designer or programmer.

6. Virtual assistant. Virtual assistants are the going trend for many businesses. In the beginning, virtual assistants performed the administrative duties of a company from their home. Now, VA’s can be found in all career specialties like medical, real estate, marketing and publishing. They perform tasks above administrative such as website administrator, report creation and Internet research. 

7. Membership sites. You see more of these around these days. With a membership site, you choose a niche, such as online marketing. Customers pay to join at a certain level (gold, silver, bronze) and are rewarded with certain perks for their membership that include newsletters, videos or articles on marketing and services to help expand their own business. You create the website and supply the materials yourself or through outsourcing each month to your members.

Do you have an idea of what your Internet business idea might be? This list should get you started.

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